How to Write a Startup Business Plan: A Step-by-Step Guide

Your startup needs a business plan. Actually, it needs two — one for you and one for investors that you try to engage. You may use one business plan for both of these purposes if your startup is a small business or production. Later, you can make a deeper risk analysis for yourself and present to potential investors a more “shiny” plan.

We don’t want you to lie to people, just business plans that are used “externally” normally don’t describe too many potential problems with a service or a product. When writing a business plan that you will present to others — focus on the bright side, and mention risks and drawbacks.

When writing a business plan for yourself and your close team — focus on risks and drawbacks, and keep in mind potential virtues. Let’s say so — don’t let your bright presentation make you believe that everything is perfect for real. 

Chapters Your Startup Business Plan Should Include

Now, let’s move to a business plan and its structure. Here, in this article, we have defined some chapters that should be included in any business plan — be it a document for startups, a business plan to develop the existing business, or a part of your Business class assignment.

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The actual situation doesn’t define structure — it only defines the amount of text, some of the content, and depth of analysis you need to perform to sound legit. Let’s begin.

Step 1. Summary

A business plan starts with a resume or summary— a short description of your business (new or existing) and plans you have about it. The summary should take no more than 1-2 pages. Some documents cite this chapter last, but we recommend putting it upfront. It is how things are done in the real business world.

If creating a business plan for a startup is a part of your Business class assignment, check the instructions given by your professor. If the structure is left up to you — put a summary first. A potential investor or partner should be able to understand the sum of your business idea, its potential, and value from the first two pages. 

Step 2. Capabilities

Here it is necessary to pay attention to the description of the target audience and main competitors. It is one of the biggest chapters. You can add some subcategories to make it much more comprehensive. For example, you can add:

• SWOT analysis. Analysis of strengths, weaknesses, opportunities, and threats. Agencies do a professional SWOT analysis, but you can finish the preliminary one in several hours, not more. Read about similar companies, about their problems and achievements, and you will be rather close to your goal. Make sure that s, w, o, t are balanced, that you are not only talking about opportunities forgetting about weaknesses, or only focus on threats ignoring strengths.
• Marketing analysis. It basically answers a question — who exactly will buy this product and why. Here, you talk about your target audience, its preferences, experiences. Don’t forget to write what your target audience lacks that you plan to fulfill. Officially, marketing analysis is a separate document, but it is a part of a business plan in real life.

Step 3. Implementation

How are you going to leverage an existing opportunity and launch your business on its basis?

Are you confused? We have just talked about marketing analysis and now say that you need to add a marketing plan to this chapter. It is ok to be confused, but those are completely separate things — making an analysis, you show a background. Writing a marketing plan, you show your first steps in the market.

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Step 4. Team and company

In this chapter, you should talk about those who are already working in your company and list the specialists you plan to recruit to your team.

Step 5. Financial plan

Any business plan should include a financial forecast. This chapter requires a professional touch. If you are more an inventor than a financier, we would suggest hiring someone to deal with this part.

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Numbers are critical. Of course, investors understand that you cannot make a 100% accurate projection, but still, the range should be accurate. The well-thought-out financial section looks trustworthy and makes investors more interested in your project. 

Step 6. Applications

Attachments include product images and additional information.

How to Deal with Writing a Business Plan for Startup

Firstly, even undertaking such an assignment is a big deal. Even trying to write it right and on time. It is not an essay, it is not even a research paper — it is a comprehensive business document based on in-depth analysis and real-life market situation.

Secondly, if you are not ready to deal with such a comprehensive paper on your own, it is better to delegate this assignment to professionals with relevant experience. To pay someone to write a business plan for you is a great solution which is enough to have the best and the brightest business plan writers on your side.

Choose a reliable writing service with Business diploma-holding experts and enjoy the result. It is fast to order, and you will definitely be offered to choose a Progressive Delivery option, so you can comfortably control the process, receive your business plan part by part and pay for it in installments.

Does it sound like a wise way out for you? We thought so. If you decide to write everything on your own, but in the process, something went wrong, you didn’t estimate time correctly, you can order just several chapters of your business plan and work simultaneously with an assigned writer. Choose the most suitable way to get things done.