Ways to Use AI In Your Business

Ways to Use AI In Your Business

Artificial intelligence (AI) isn’t a new concept, but it’s becoming more mainstream. AI isn’t something just techies are interested in anymore. It’s pervasive in many of our lives, often in ways we might not even initially realize.

AI has value in our personal lives, but particularly in our business lives. If you’re a business owner or business leader, the following are some ways you can integrate AI into your organization and improve your performance and insight.

Administrative Management

AI project management or administrative management can save you time and money while offering insight into how to improve your business. There is software that will allow you to do everything from managing your staff performance to projecting financials.

When you use AI to manage your business, it allows you to stay on top of everything so that you can make smarter and more informed decisions. It’s like having a business analyst at your constant disposal, without the high costs.

Deep insight is essential to strategic thinking, and AI project management takes the guesswork out of strategic thinking and allows you to easily see important information that would otherwise be overlooked without the use of AI.


Automating your marketing can help drive tremendous growth in your business. There are a wide variety of ways to use AI in marketing. One example is the use of AI chatbots. Chatbots help you deliver excellent customer service, along with achieving specific objectives such as offering customers upsell recommendations.

Along with chatbots, another innovative way to use AI in your business is optimizing your pricing in different markets. You can optimize profitability when you’re able to integrate a wide variety of data into your pricing decisions such as competitor information, consumer preferences, and supplier data.

Other ways you can use automation and AI in your marketing include:

  • Inbound marketing tools can help you with your content marketing and will often integrate with other platforms like Salesforce.
  • Marketing automation tools often include robust analytics, so take advantage of that option as well.
  • Automate ad campaigns so you can ensure you’re marketing in the most efficient ways possible.

While on the topic of marketing, look for customer-relationship management systems that are infused with AI. If your CRM features AI, it can allow you to maximize results from lead generation.

Human Resources

Using AI in human resources tends to be more under-the-radar than using AI in other areas of a business, but it’s a valuable opportunity.

AI tools can help you improve the efficiency of your hiring and onboarding. You can also integrate employee feedback easily into your HR processes when you use AI.

As an example, with AI you can cut through the possibly hundreds of job applicants and find only those people with the criteria that most closely matches what you’re looking for.

You’re saving time and valuable resources in the overall hiring process with AI, and you can also make better promotion and training decisions if you use insight collected and gathered in HR AI platforms.

Analyze Your Competition

Competitive analysis is something that needs to be happening at pretty much all times for most businesses.

AI lets you seamlessly and efficiently analyze the entirety of your competitors’ digital footprint. This can include looking at their web content to their social media profiles.

You can easily identify even the most subtle of changes such as small changes to marketing language or price changes.

How to Implement AI In Your Business

Once you have a broader understanding of how AI can be used in a business, you can then start putting in place the steps to actually make it happen.

First, identify the key places where AI could most benefit your business currently. Think about where your key gaps or pain points exist and start there. At the same time, consider what you would like to achieve by implementing AI in your business.

Once you have a clear idea of where you want to use AI and what you hope to achieve, you can then start thinking about specific vendors.

Factors that will influence your decision as far as vendors can include capabilities, but also pricing and specific offerings. The vendors you currently use may offer some of what you’re looking for, or you may need to outsource.

Finally, at this point you can start putting in place steps to implement the actual AI. You’ll need a clear plan for implementation along with milestones and estimated costs and resources. You’ll also need to get the right people involved for the rollout.