With the digital world constantly on the move, more and more businesses are creating apps alongside their websites. But investing in mobile app development can be a big step, so it’s understandable that many business owners are hesitant. If you aren’t convinced building an app is for you, this blog will help you to understand just how it can transform your web presence.
A growing number of customers are using their mobiles and tablets to shop online. If your website isn’t optimised for viewing on these devices then many users may find it difficult to navigate your products and services. An app removes any of these concerns and makes the entire process a more user-friendly experience. To ensure complete accessibility, make sure you’re considering UX design principles when creating the interface.
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Having customers download a mobile app onto their device means they’ll always be reminded of your business. Even if they do bookmark your website, it doesn’t have the same visibility as an app on their home screen. Every time they scroll from their email to their fitness tracker, your app’s icon will be there acting as a constant reminder.
If your business has an app as well as a website, it will appear more professional and well-established. Customers know that designing an app takes a significant amount of time and effort, so businesses that aren’t serious about their service probably won’t bother. It also shows that you pay attention to customer needs, as apps are often made with increased convenience in mind.
An app gives you another direct marketing channel that you can use to reach customers. While e-mail newsletters are used by almost all businesses, having your customers download an app allows you to send push notifications as well. These could be about sales, new products, or offers. Push notifications could also add an extra sense of urgency due to their immediate nature.
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Many businesses offer exclusive app-only offers to their customers, encouraging them to download and install the app in order to be part of this VIP group. It may mean more customers create an account and go on to make purchases with special discount codes. You could also release products that can only be bought from your app to encourage users to make the switch.
Apps can encourage your audience to engage more with your business, whether that’s through a live chat feature or by simply giving their experience a rating out of five. Apps also make it easier to link to Google Maps if your customers want to visit your office. What’s more, it will be possible to ring your phone number with just one tap.
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If your business has the budget, creating an app should definitely be on your radar. As the reasons above demonstrate, apps can help your business to grow, increasing your revenue to more than make up for any initial investment.
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