Once you’ve attained the skills and knowledge you need as a fitness trainer and you’ve launched your own small business – maybe with an initial group of regular clients – you might be asking yourself “What’s the next step?”
As a fitness trainer, you have plenty to offer potential clients, both in terms of in-person classes and online content, but how do you raise awareness of your business? You can rely on word-of-mouth, but that often takes time.
One way that you can grow your business is by learning and using different online marketing tools.
Online marketing can often seem like an intimidating concept, but once you learn the tools that are available to you and start using them, you’ll find that online marketing is integral to the success of your business.
The following list includes some online marketing tools that are essential for fitness trainers and other small business owners.
Social media marketing
Facebook recently disclosed that it has roughly 2.2 billion monthly active users, which is a tremendous audience of potential customers. Many small and local businesses use Facebook
and Instagram, primarily, to acquire new customers and engage with existing ones (often by using Facebook Live or Instagram Live for short, compelling videos); small business owners also use Twitter, Snapchat, and YouTube to do the same.
With easy-to-follow tutorials, all the social media platforms make it simple for small business owners to create and target ads to specific audiences, and the analytics available through each platform also make it straightforward (not to mention incredibly powerful) to see your return on investment. Social media marketing should be a mainstay marketing tool to grow your business.
Fitness trainers can offer great instruction and guidance in person, during class, but they can also provide help and assistance to clients through online videos, blogs, and other similar content.
Many small business owners find it difficult to leverage all the great content they generate, but with a content platform like ConnectPal, you can offer your clients access to all your fitness videos, blogs, and instructional material; not to mention, you can monetize that content for your business. ConnectPal is easy to use, and there’s no cost to you to set up a profile. You can also market your ConnectPal page through other marketing methods, e.g. through social media and email marketing.
Which leads to … Email marketing
A third simple way that fitness trainers can successfully market their businesses is through email marketing. This is a smart way to engage with your customers and retain them as clients.
Once you’ve collected email addresses from your clients, you can use an email marketing client like Constant Contact or MailChimp or Emma to build an email marketing campaign.
With your email newsletter, you can offer your clients fitness tips, include a link to your latest video, and offer a discount if they refer a friend. Email marketing can pay huge dividends, and it’s another tool that can help you grow your fitness business.