Be it for beating the scorching heat of sun or to cherish on a chilly winter night ; after your lunch meals or to give a closure to the day after your dinner meals, Ice Creams always comes in handy. So starting an ice cream parlour will never let you down.
According to the latest statistics estimation the Ice cream industry is India is expected to touch more than USD 3.2 billion market. Ice cream parlour or ice cream shop is a serious business idea with higher prosperity level. Business of Ice cream store is witnessing an annual growth of more than 10% every year, which is ever growing. The ice cream industry is expected to grow at annual growth of 18% by the year 2023. India has immense potential to grow in this business.
One of the advantages given to ice cream parlour business industry is because of India’s geographical location. India is placed in the tropical zone which means that the country experiences a hot weather conditions for a longer duration of time. Ice cream shop are the one resort that customers seek to beat the scorching heat of the sun.
The ice cream parlour business underwent lot of evolution and changes over a period of time. From the moving or mobile ice- cream carts to the physical ice cream store. Though the ice- cream mobile carts started a long time ago but still retains its importance. They are the best form of ice- cream shop that managed to serve to huge crowd by moving from place to place. Gradually, with the changing times, the mode of delivering and serving ice creams has come with the new way which is physical ice- cream parlour business.
The business of ice cream store is alluring financial opportunity that anyone might want to take up. But if your lack the know- how as to how to start ice cream parlour in India and how to open ice cream parlour.
Don’t worry!! I will guide you as to how to start ice cream parlour in India.
Type of ice cream parlour business
First and foremost step involves deciding about what kind of ice cream parlour, you are going to operate. There are ‘n’ number of options available like ice cream cakes, pastries, pre- prepared ice creams, ice- cream rolls, live ice- cream parlour, nitrogen ice cream, etc. There are various formats that you can choose from. Decide what you are going to offer to the public. Prepare list of menu that you are going to offer then work accordingly.
Getting proper registration and legal permit to operate is mandatory to open an ice- cream parlour in India. Your Business is required to be registered under food category. You are required to obtain food standard quality check certification from FSSAI. This is important to ensure that you are providing a quality product and the health and hygiene of customers is not sacrificed. You need to procure license from municipal authorize and fire safety measure compliance certification.
There are two options for running the business of ice cream store, either you are required to invest in mobile ice- cream truck which is fully equipped with necessary refrigeration facility or you can invest in a physical store by purchasing or leasing an area of around 500 sq.ft. You need to invest in the interior decoration, sitting area arrangement and refrigerators and the machinery and equipment required in the preparation of ice cream.
The minimum capital investment required to open ice cream parlour in India is around Rs.10 lakhs. The equipment you may be required include chest refrigerator of around 500 liters, basic equipment like ice cream scoop, knife, containers, requirement of ice serving cups and other plates, napkins, packaging material, furnished space for keeping utensils, billing counter set up, sitting arrangement requirement of chair- table and other miscellaneous expenses.
Most important in the running of business of ice cream store is proper and unhindered electricity support. Electricity is an inseparable part of it. Without electricity back up, your business may fall flat. These are the important considerations of how to start ice cream parlour in India. The investment will expand further according to your scale of operation.
Determining the right location
Keep in mind that the store should be at a place that has high footfall rate. Important factor that needs to be kept in mind when you ponder about how to open ice cream parlour. Your ice cream shop could be at a market place, near restaurant, near offices, colleges, schools or near shopping malls or in a food court of the mall.
While ensuring the location of a place, make sure that it is at a place that can easily receive high- end consumers. Also your ice cream parlour should have enough parking space. It has to be taken care of. As for running the business of ice cream store on moving truck, you can change your location after conducting market research. It is a lot easier to change the location of operation whereas for a physical ice cream shop, it is not.
Standardization of recipe
First prepare the list of items that you are going to serve then prepare the standardize recipe of each item. One of the important factors of how to start ice cream parlour is maintaining consistency of product recipe. Even if you are running a single ice cream parlour or have multiple outlets, your focus should be on providing same taste throughout. For this standardization of recipe is required. In case of multiple outlets, the product can be prepared at one base kitchen and then prepared product is supplied to the other outlets.
How to start ice cream parlour in India and attract large customer base? Pricing play an important customer pulling factor. Ice cream parlour business has many established brands that has great customer base while you are a new entry. So initially you can price your product at little lesser price in comparison to your competitors. You can offer free sampling as a marketing trick to spread the word about your business. Standard and better quality will sail you through this business
All these factors are important when you consider about how to an open ice cream parlour. Pay attention on these factors to help you have a safer and smoother entrepreneurial journey.