Choosing an SEO Company: A 2021 Guide

Search engine optimisation is the proven means of generating organic site traffic. Most business owners know that to succeed in SEO, you need to invest both time and money. And since in-house SEO isn’t a viable option for most entrepreneurs, the solution is to outsource the service.

Professional SEO packages, like those offered by ocere.com take into consideration the unique needs of the business. While some principles and techniques used in SEO are reliable time and again, it’s a fact that search engines change guidelines and algorithms all the time. So, by considering your goals, how do you choose an SEO package or service that best suits your needs?

A good SEO strategy will take time

What every business should understand from the beginning is that SEO is not some magic solution to your marketing needs. To rank high on Google or other search engines, you need to consistently make an effort using tried and tested techniques. At the very least, you may see positive results in as little as four months.

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But, a good SEO company will not make such promises. Professional service providers will ensure that you have the right expectations. Beware of methods that bring only temporary results, as Google could penalise your site.

A good SEO company knows the potential of your business

It’s a reality that small businesses won’t be able to compete with global brands. But, the purpose of SEO is to improve brand reputation, increase reach, and gain loyal customers. The SEO company you hire knows what you can achieve with what you’re willing to put in.

They know your potential and are willing to work and maximize the available resources. By recognizing the limitations of your brand, the SEO service provider can make the right recommendations on which techniques will best fit the needs of your business.

The SEO company should care about your brand values

An SEO agency will get to know your brand’s core values and how you do business. To successfully implement digital marketing, the agency should care about who your target audience is. It knows your company’s competitive edge and leverages it.

It also respects your business preferences, and at the same time makes suggestions on how to improve certain processes.

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A good SEO company doesn’t rely on automatic templates and standard responses when you enquire about their services. It will take time to get to know your company and learn more about what you want to achieve by launching an SEO campaign.

Be ready to make changes to your website

When you outsource to a reputable SEO company, it means you’re ready to collaborate with industry professionals. They will recommend making necessary changes to your company website that will help drive positive results.

Things like improved navigation, page loading speed, and design, are all minute factors that contribute to effective SEO. You need to be open to these changes and recognize their benefits. Of course, the SEO company should also respect your preferences and be willing to adjust and accommodate your suggestions.

Leveraging 2021 SEO trends

We can’t stress enough how constantly SEO changes. Techniques and strategies should be flexible and take into account marketing trends. Professional SEO services understand and give importance to how these trends fit with your company’s preferred strategy. This year, the following trends are some of what expert SEO agencies are focusing on.

• The BERT algorithm. This algorithm update rolled out by Google takes advantage of machine learning. The purpose is to know the user’s intent and provide more accurate results.
• Keyword research. Although keyword research is a basic SEO principle, it’s become more critical because of the featured snippet feature. What this means is that you need to ensure that the keywords you use in the content area related to the searcher’s intent.
• Voice search. Another innovation powered by AI, voice search is another SEO trend that can’t be ignored. Voice searches tend to be specific and use long-tail keywords. SEO agencies need to optimize for voice search because it will have long-term benefits for the brand.

Other trends such as video marketing and artificial intelligence will disrupt the SEO industry this year. Therefore, choosing an agency that acknowledges and knows how to leverage these trends is an advantage.