It’s incredible to see just how far we’ve come with technology and as a start-up SaaS company, you’re in a position to take full advantage of the modern-day world we now live in. We’re heavily reliant on software and programs to manage the day-to-day activities within a business because a lot of it can save precious time.
The same goes for your company though too and the more you can do with the working hours you have, the more success that is likely to come from it. Here are five tips to save time in your start-up SaaS company.
Identify your target market
Like with any business, it’s important to identify who your target market is because that way, you are able to successfully pitch and advertise to those customers who are actively looking for the software you provide.
Your service might not only attract one type of buyer. It could reach a multitude of buyers who all have different goals and needs for the software. It’s therefore important to explore who that market is and how you can tackle your marketing effectiveness as a result. A one-size-fits-all approach is likely to be as effective.
It’s good to look at the data you already have, as well as exploring what they engage with when it comes to other sites, blogs, and social media in general. Once you’ve been able to tap into who they are and what they like, you can tweak your initial interactions with them to suit them more.
Implement knowledge base software
When it comes to securing a client, it can be difficult when you’re sales agents or customer experience agents are trying to answer common questions that are just repeatedly said over and over again. Instead, those agents should be focused on more complex questions and queries. So how can you solve that issue and save time for your agents?
Deploying a knowledge base software can be really helpful for internal use but also for customers too. Creating a knowledge base is a collection of company resources that your agents can turn to whenever they have any issues with a question or query that’s been asked.
However, not only can that knowledge base be used for your agents but it can be also implemented on your site for customers to see and explore. If they’re able to find the answer to the question they’re after via these resources, then it saves them having to ask for help via your agents.
By reducing the occasions in which customers have to approach agents, it’s really going to help give your staff more time to focus on the queries that are perhaps assisting with clients who are less willing to part with their money so easily.
Monitor employee productivity
Productivity is essential when it comes to the overall growth and success of your business and if your employees aren’t productive, then things are likely going to go stale. As a start-up, there’s an invisible pressure to get out of that danger zone that many start-ups can find themselves in.
According to LighterCapital, “an estimated 92% of SaaS companies fail within 3 years despite growth and funding.” That percentage isn’t favorable to any businesses that are starting up in the SaaS industry and so the more you can work on the productivity of your staff, the better.
There are lots of software and platforms available that can help monitor and manage your employee’s productivity without it looking as if you’re purposefully spying on them. Having good management in place is also a good way of ensuring that everyone is doing the work they are paid to do.
Poor management can often be the downfall of any business and so it’s worth being aware of who you are hiring and the quality of managerial roles in place. If there seems to be a problem with this, then it’s best to get this sorted sooner rather than just later. Ignoring the problem won’t make it go away, after all!
Support customers on multiple channels
Every business has the ability to support and interact with its customers on multiple channels. The reason why this is important is that not every customer will have the same experience using your software as another customer. It’s important that you’re able to give them the support and guidance they need in being able to effectively use the software they’ve paid for.
Think about how you could interact and keep in touch with those customers through various different communications whether that’s email, phone, webchat, and even social media.
It might also be a good idea to look at what’s been used mostly when it comes to channels that customers use most. You don’t want to remove something that is popular and keep in place something that hardly anyone uses.
All customers are likely to be different in their own way but most will have similar preferences to how they want to contact you and be contacted.
Onboarding and orientation software
The software that you provide to the customer needs to be given enough guidance and training from yourselves as a company. If you don’t provide that for them, then there may be a few disgruntled clients that feel they’ve wasted their money. However, most of the time, it’s a lack of onboarding and orientation.
This is also another area in which you can upsell and perhaps make additional profit by giving them exclusive and more in-depth training, should they need it. However, they should have the basics of onboarding and orientation for staff who are using the software.
This might be limited in the number of people you train but if more is needed, then again, this can be something you charge extra for.
You may also want to think about remote user testing to try out features of the onboarding and orientation before deploying it to your customers. That way, you iron out all the potential teething problems that can come with this type of software.
Saving time is essential in your start-up so use these tips to ensure you maximize the time you have available.