In the competitive market, any edge over your competition is a worthwhile investment. Custom bottled water may seem inconsequential, but this simple strategy can benefit your brand in numerous ways you wouldn’t have guessed!
Types of Custom Bottles
There are different types of materials that can be used for water bottles, and these can range from the usual plastics to the more sustainable silicon and aluminium. The three main types, however, are plastic, aluminium, and glass as these are disposable.
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Plastic
Plastic is the obvious choice, as it is common and inexpensive. Plastic is also clear and fully shows the cleanliness of the water inside the bottle. Plastic bottles are readily customizable with printed labels that can show your brand’s logo and details of your business.
However, plastic bottles can be environmentally harmful, which may contrast to eco-friendly companies and events like environmental fun runs, wildlife protection, and similar industries. Plastic bottles are also improperly thrown, which can leave a bad impression when your logo is on the bottle.
Aluminium
Aluminium is the more sustainable choice compared to plastic, and can hold both hot and cold water. Aluminium bottles are slightly more pricey, but they can offer a wider variety of designs, including etched or engraved designs that bring a touch of class to your logo. Aluminium water bottles are great for promoting your brand, as well as associating with sustainability.
However, colours and printed designs on aluminium may be more limited than plastic labels, so your multi-coloured logo may not be suitable for aluminium bottles. Additionally, aluminium can easily dent, so proper storage and handling is required for this material.
Glass
Glass presents a vibe of laviscousness, as glass bottles are much more expensive than plastic. However, glass is a near-perfect material for bottles as they are clear, so you can see the water inside, and they do not leach harmful chemicals even when heated.
Keep in mind that glass easily shatters, so proper handling is a must. Glass bottles are not ideal for businesses that deal with a lot of children, such as schools and toy stores. Glass, while reusable, is also difficult to recycle compared to aluminium bottles.
What Custom Bottled Water Does for your Business
Awareness
Everybody needs to drink water, so it makes sense that a custom bottled water can be a terrific tool for you to promote your business. For one, bottled water spans across the widest audience, as all ages, genders, and lifestyles drink water. Second, your logo on the bottle is highly noticeable, and instantly makes a connection to your customers.
Unique Advertisements
Any company can post an ad online or put up a billboard, but these advertisements are usually overlooked because they’re not creative or engaging enough. Think about the last time you saw an ad on social media; you probably wouldn’t remember the company well.
Digital advertising may provide you with a wider reach, but physical advertising will more likely leave a lasting impression on potential customers. Water bottles are simple, yet effective mediums to promote your business by placing your logo on a noticeable spot.
Branding
Water promotes life and necessity, so associating your brand with these ideologies is always a good idea. Your company would greatly benefit from unique branding through custom bottled water, especially if your business handles food and drink.
For instance, your restaurant or bar can benefit from associating with water and hydration, as food pairs well with water. Your corporate office, on the other hand, would have a flair of noteworthiness when you provide guests and clients with bottles that have your company logo on its design. For any occasion, customized bottles leave good impressions on your guests.
How to Market with Custom Bottled Water
Market with customized bottles by giving them out as complimentary drinks in your office, or using them as your main water beverage option in your restaurant. Since these bottles are portable, receivers of these bottles will most likely take the drink with them as they consume it.
This strategy increases the awareness and wow factor of your brand, as well as provides necessary hydration to your customers. While a simple gesture, a customized bottle can bring you more brand awareness than you might think.
