When examining a series of points on a map, it can be difficult to draw conclusions based on raw data. Sometimes, it takes a little more narrowing in to determine what the pattern is and what it means to your business. This is why it is helpful to learn about drawing boundaries on your Google Maps and the benefits that it can provide to you.
The purpose of a boundary map is to differentiate the specific areas that you are examining. The boundaries will be highlighted based on your criteria. Some boundaries that are often defined are countries, states, or zip/postal codes. These are commonly defined areas that companies find it useful to examine.
Companies often use spreadsheets to keep track of their sales data. This is good to have, but simply looking at numbers in a row will rarely give you the analysis that you are looking for. Being able to visualize the different boundaries that you are trying to sell to will help you to set up a strong strategy to increase revenue.
For a business, it can be useful to define established boundaries to see the sales of a certain area. If they are trying to target a certain state, for instance, they can look at their boundary map and see whether they are succeeding or failing in their goal.
Read:- Where is my train, live status app about to bag funding from Google and Xiaomi
In some cases, it can be more beneficial to the business to draw their own boundaries on the map. This will help them divvy up sales leads and focus their marketing campaigns in certain areas.
By using Maptive, a mapping software powered by Google Maps, you will be able to create custom maps, including adding your own boundaries.
Another tool that Maptive offers is called the radius & proximity tool. This allows users to draw a radius circle from any location on their map. This shows how many points on the map lie within the radius and the distance between points.
The radius tool is helpful in regard to keeping an eye on the competition. You can easily look at the radius and see if there is room for you to open a new office, or if the competition is too close to do so.
You can have multiple radii in an area to ensure that you are the correct distance away from both your competition and your other franchise locations.
Depending on which boundary you are looking at, you may be able to add demographic census data to your map. The data is pulled from census data, which Maptive provides. Being able to view the demographic data of your customers will give you an edge on your business strategy.
For example, if you see an area that you have not sold many products to, the data may be able to tell you why. If the majority of the population in that area are young adults in their 20s and 30s, this will give you an idea of your next marketing steps. Rather than delivering flyers in that area, maybe you will send out an advertisement on social media instead. This will likely catch their attention better than the physical mail would.
For those who want to ensure their prominent success in the job market landscape right…
Cryptocurrency is changing how we think about money. But with these changes come challenges, especially…
In today's competitive business environment, staying ahead requires not just innovation and agility but also…
In today's dynamic investment landscape, sector ETFs have emerged as a popular choice for investors…
As digital content continues to reign across the internet, video has emerged as one of…
Kitchen facilities have become an integral part of workplaces, providing a hygienic and clean area…