Videos

India’s First IKEA Store in Hyderabad

IKEA, the Swedish retail giant opened its first store in Hyderabad, India on August 9, 2018. This 4 lakh square feet store is IKEA’s first step toward fulfilling its ambition in the country. They are planning to open stores in Delhi, Mumbai, and Bangalore in the next 2 years.

The IKEA store in Hyderabad is on a land of more than 13 acres and it has more than 7400 products. The products are priced less than it is charged elsewhere in the world keeping in mind the price-sensitive nature of Indian customers.

A huge amount of research has been done by the Ikea team to understand the Indian market well. The company is getting housing products like carpets, pillows, mattress and a few EKTORP sofas from the local manufactures keeping it affordable to the Indian Market.



Not only house furnishing products, but IKEA has come up with its own restaurants within the store itself, offering food as per the Indian taste.

Keeping in mind the religious sentiments of Indians, meatballs are of chicken here instead of beef. Moreover, they serve some Indian dishes like Biryani etc.

It has done a good amount of promotions before launching the store that worked well for it as it has attracted hundreds and thousands of crowd on the very first day of its opening.

Startupopinions

Our content is delivered by a team of authors and contributors from multidisciplinary backgrounds, experiences, and various expertise. Together we deliver content which adds value to your life and we serve our readers only with authentic content.

Share
Published by
Startupopinions

Recent Posts

5 Ways you Should be using Call Tracking in your Business

Have you already implemented call tracking software into your business? Whether your answer is yes…

24 hours ago

Best Influencer Marketing Agencies in New York

In the bustling metropolis of New York, a city synonymous with innovation and trendsetting, influencer…

1 day ago

Best SOC 2 Auditors Around the World

The rise of the digital economy has brought about an explosion of data and, with…

1 day ago

How to Turn Your Personal Car into an Investment

Traditionally, a car is viewed as a depreciating asset, a necessary but constantly diminishing investment.…

2 days ago

What Are The 3 Types Of Savings Accounts In India

India has a diversified financial environment with several savings account options. Selecting the appropriate savings…

2 days ago

Effective Intraday Trading Tips for Beginners

Day trading is a type of short-term trading strategy where traders purchase and sell securities…

4 days ago