Are your mass emails falling behind your expectations or are you running out of ideas to send out to prospects or clients? When you are starting out on your mass email marketing journey, it can be a struggle to find out what exactly you want to provide customers or clients with. There are plenty of different routes to take and could depend on the industry that you are in. Here are 3 topics that you should consider when building your next mass email marketing campaign. 

3 Topics to Improve Open Rates for Mass Emails

1. Newsletters

Many companies decide to send out newsletters to let clients and customers know what is happening in the business, any updates they should be aware of, or any employee recognition. These newsletters are an excellent way to connect with recipients, educate customers, and build a relationship with those who receive these emails. First and foremost, you must determine the goal of your newsletter before creating it. Decide if you are looking to build existing client relationships or increase sharing so that you can attract new leads. 

Newsletters create brand awareness and will give those on the email list something to look forward to every week, month, or quarter — however often you choose to send it out. You will also be able to use this as an opportunity to repurpose content. Whether it is content that your business has written in a previous blog or an update that your company has already posted about, it is a purposeful way to link customers back to your website.

Read:- 5 Effective Ways to Get More Email List Subscribers

When considering newsletters, you must weigh out the benefits and disadvantages. One of the most obvious disadvantages is the overwhelming amount of information in a single email. If you have numerous call-to-actions, it can become confusing for the reader. To make sure this isn’t the case, create content in short blurbs that are broken up. Do not write long paragraphs and add photos or graphics to break up the text elements. 

2. Event Invitations

Using mass emails to promote an event your company is holding is a great way to get the word out to the public and receive more attendees. Clearly showcase your event on the email that you create to motivate the reader to sign up and attend the event. This can be done best through photos and videos to attract the prospect visually, so they will not have to read a lot of information. Most people would rather be watching a video or looking at a graphic than reading paragraphs of information. 

With the right visuals, sending out electronic invitations for events can pique the interest of cold leads that you are mass emailing. These potential customers will feel inclined and interested to attend the event and hopefully turn into a customer or client not far after. Event invitations can be beneficial to send cold leads, warm leads, and even existing customers/clients. 

3. Sales/Promotions

If you are deciding to start a mass email marketing campaign to generate more sales, sending emails about promotions is a great way to do so. It is important to make sure that the email is not too salesy and you are making sure to form a connection between your business and the reader. Before you even send the email, you should be learning about the prospect’s age, gender, interests, etc. to confirm they match your target audience.

Read:- 5 Steps to Increase Your Email Marketing Conversion Rate

Once you’ve found potential clients in your target market, it’s time to warm up these cold leads. Using a mass email service can help you create a mass email that is personalized to each recipient. Adding the person’s first time can be a personal touch that entices them to read more into your email. After they find interest in your email, provide them with the validation that they should be trusting your business. Sharing your company’s qualifications can build that trust right off the bat. 

Sending a follow-up email could be the key to closing out the sales with new clients. Many salespeople may find a follow-up email to be too bothersome, but 80 percent of sales actually require at least 5 follow-ups. When using a mass email service, you can set up an automation to send your prospects follow-up emails that you schedule out. This means that you don’t have to worry about remembering to send that email and there is another potential customer on the end of it.

Using mass email marketing can sound intimidating, but it can grow your business and build relationships with your customers or clients. Not only sending out mass emails but making sure that they are interesting for the reader is very important. These emails can lead to sales and repeat business, but only if done in the right manner. Having the assistance of a mass email service can make it easier for you to send out cold emails, create automated email follow-ups, and even more.