You regularly hear stories about how, for example, some companies managed to get 100,000 new users in a month. There are thoughts that the guys were lucky or that they came up with an innovative product. But in most cases, rapid growth uses the growth hacking strategy.
What Are Growth Hacking Strategies?
Growth hacking is a trend in modern marketing responsible for a company’s growth, expansion, and promotion. Companies use non-standard marketing tools and unusual and innovative solutions and approaches. Search and application of unique marketing tools provide the company with rapid growth in a short time.
Let’s talk about universal growth hacking techniques that any business can use to increase its customer base.
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Content repurposing is transforming current content (such as blog posts, movies, infographics, etc.) into new formats for different audiences. You can reach new audiences by adapting old content to new forms or channels (such as social media, email, or podcasts). This saves time and resources; you don’t have to create content from scratch.
This method of a growth hack strategy helps users learn about your brand before they know it exists and about your reputation before they buy. Optimizing your website, app, and content for search engines can help you improve your organic traffic, increasing your visibility and reach.
You can increase the number of people who buy or take other desired actions on your website by increasing conversion rates with CRO. A solid online presence also helps build your brand reputation and position your company as an industry leader.
The Internet market has vast potential. You can interact with users or customers in new ways. So, do your market research and identify your target audience’s popular social media channels.
Build relationships by engaging with your audience, sharing helpful information, and responding to comments and messages. Analytics tools can help you measure the performance of your platform and adjust your approach as needed.
A bird in the hand is worth two in the bush. This also applies to business, especially at the start-up stage. You should not focus only on attracting users: pay attention to the indicators of repeated visits. Customers love loyalty programs. Besides, the cost of retaining existing clients is six to seven times lower than the cost of acquiring new ones.
Growth hacking strategies for startups use available resources and search for inspiring solutions that no one has tried before you. At the heart of growth, hacking is creativity and the ability to test new ideas for constant product improvement instantly. The right decision will be to contact a consulting agency like WaveUp, which will help you understand and advance in the strategy.
The professional knows that the real growth hacking strategy is to stimulate demand, eliminate pain points, and quickly give customers what they want. Ultimately, the critical principle of growth hacking is to focus not on tools but on the product and users.