SEO still remains one of the most important elements when it comes to attracting users for a SaaS company. In fact, 70% of marketers find SEO to be more effective than PPC. Not every company out there is taking advantage of what search engine optimization can do for them and so a lot of opportunities are lost because of it.
For your SaaS business, in order to excel and gain more users for your product or services, ranking on the top of search results is crucial. This is especially so when you’re only starting out and perhaps don’t have much of a reputation. With that being said, here are five reasons why every SaaS company needs SEO.
1. Helps to get your SaaS Business out into the World
The biggest benefit that comes with having a SaaS business is that it can be universal to everyone. It’s not a product or service that’s confined simply to the territory you operate in and if you sell it correctly, it can very easily appeal to a global market. SEO is exactly the same in that the internet offers any business the opportunity for increased traffic to any site.
53% of all trackable website traffic comes from organic searches and so it’s important that your business is doing everything possible to boost your SEO. Even if you’ve built something that’s incredible and one of a kind to the market, who is going to see it? If the marketing and efforts to your SEO isn’t there, then all that hard work will go to waste.
There are certain strategies for search engine optimization that can be used when it comes to improving traffic to your site. It might be focusing on building your mailing list via email to create quality and consistent content every day. The more exposure your SaaS business can get, the better.
There’s nothing better than enhancing your efforts of promoting your product or services to the world. You never know who might stumble across your site after you spend time optimizing it for the search engines. The beautiful thing about the online world is that the ability to scale and grow your business is limitless.
With that in mind, it’s essential to do everything you can in order to get your SaaS business in front of the masses.
2. Drives more Traffic to your Website and Platforms
The sky’s the limit when it comes to SEO and an important part of building up your presence on the internet is by driving more traffic to your site. Not only that, but your social media platforms are web pages in themselves and so can also be utilized when it comes to search engine optimization.
Cross-promoting is a great way of driving traffic from one site to another. For example, you could place your website link in the bio of your Twitter or Instagram and on your website, you could have clickable social media icons.
As a SaaS business, one of the most scalable opportunities is SEO and there’s a lot of people on the internet right now to capture the attention. A staggering 75% of searchers won’t click past the first page of results. That means that the chances of being seen if you’re placed beyond the first page are fairly slim.
Being on that first page is key and so the more pages of your site or platforms that you get at the top, are going to help drive traffic to your site. Once that starts to happen, Google will see your site as something to push to its users and that in turn can boost your traffic too.
The more traffic you can have going to one webpage is going to influence the others and so don’t underestimate the benefit that comes with optimizing every single webpage, whether it’s your website or Facebook business page.
3. Reduces the Amount of Spend and Focus on paid Advertising
As much as it might be helpful to incorporate paid advertising into your marketing strategy, there needs to be a balance struck between paid advertisements and organic searches. If you’re not careful, paid advertising can end up taking a huge chunk out of your budget when SEO can be just as effective and it’s likely to be more affordable.
In what might be a business that needs to utilize its spending wisely, improving your SEO can reduce your reliance on needing paid advertising. Incorporating strategies for search engine optimization instead is likely to be more beneficial in the long term. Whether it’s improving the content you supply or the number of backlinks you create, it all helps encourage new users to your site.
SEO can often be something that ends up creating a lot of traffic whereas a lot of paid advertising can often be useful until the campaign period ends. Even though PPC can be great in some respects for boosting your traffic, it was found that nearly 80% of users would ignore paid ads in search results.
So for the purpose of the search engines, it’s better to work on SEO than simply spending a lot of money on paid advertisements in this scenario.
4. Provides an Opportunity to Better the Competition
As a SaaS business, there is a lot of competition nowadays, especially as more people find themselves using the internet. With an impressive 4.66 billion active internet users worldwide, there is a lot of opportunity for everyone to get a slice of the action.
Improving SEO can be a benefit when it comes to beating the competition. It’s a way of staying ahead of the competition and securing the customers that are searching for your product. There’s a lot of data that can be discovered in relation to your competition when focusing on search engine optimization.
It’s good practice to try and uncover your competitor’s SEO strategies. What are they doing in order to better their website’s presence and traffic? In order to do so, you need to do the follow:
- Consider who your competitors are when it comes to similarities in the product or services you offer.
- Identify the keywords that your competitors are targeting so that you can do the same or find better higher-ranking alternatives.
- Look at what pages for your competitors are performing the best and find what it is that’s making them exceed.
- Use online tools to help discover more data on your competitors like Moz’s Link Explorer.
Even though it can be counter-productive to spend too much time focused on your competition, don’t sleep on their achievements and successes. When it comes to their SEO, don’t be afraid to take inspiration from what they’re doing to boost their website or platforms.
5. Provides a better experience for both new and existing customers
Customer experience is above all, one of the most influential parts of running any business. If your customers are happy, they’ll likely stick around and at the same time, spread the good word about your company. As a SaaS business, word of mouth is certainly an important one to have when it comes to marketing.
SEO is integral to the user’s experience and to make it one that’s efficient from the moment they enter those keywords into the search engine. It’s not just about building backlinks back to your site in order to boost traffic and overall web presence. If your site isn’t the best it can be, then it’s going to let you down when it comes to your customers.
There are many ways of using SEO on your site from the type of content you create to how quickly your pages load. Did you know that 53% of mobile site visitors in particular will leave a page if it takes longer than three seconds to load. A lot of your potential leads can fail at converting simply because your webpages don’t load fast enough.
Customers expect a lot, not only new ones but existing clients too. SEO can help with that user experience and to make it the best it can be.
Outsource an SEO agency like Skale
Outsourcing your SEO requirements is very much commonplace for a lot of business nowadays because it can take a lot of time and effort. Not every SaaS business will have the in-house resources or budget available to hire SEO experts permanently.
Skale is an SEO agency that specializes in SaaS businesses, which can certainly have its advantages over the average SEO agency on the market. An SEO agency with SaaS expertise is going to help a lot in getting your business where it needs to be and that’s at the top of the results page.
Every business can benefit greatly from search engine optimization, particularly now in a society that lives a lot of their life online. Spending your marketing budget in this area of business will certainly provide a high ROI that can provide stability for the company for years to come.