At some stage, every entrepreneur needs to build or have a website built for them. Regardless of what industry you are in, having an online presence is by far the most effective way to grow your business. So, today, we thought we would go over what you need to bear in mind when putting together your first site.
Choose your design agency carefully
The chances are your relationship with your web designer and developer is going to be a long one. Over time, your site is going to evolve and need to change. As your business grows, what your site has to do will evolve. So, you need to look for a developer that is capable of taking you through those periods of change. A design team that will ensure your website remains current and relevant.
The Fastfwd web dev agency Birmingham is an example of a firm that caters for companies are at all stages in their development. They offer simple one-page websites for a local service provider. These are ideal for entrepreneurs who are still working out if their business idea is viable. But, they also build far larger and more complex sites that have all kinds of functionality built in. For example, the ability for customers to book appointments, shop for products, speak to your support team in real time, and much more besides.
Keep things simple initially
We all want our website to look as good as possible. This is a right and proper aspiration to have. After all, often, your website will be the first contact potential customers will have with you. So, your site has to make a good first impression.
But, you have to be careful not to get too carried away. In the early days, you only need a simple site. You just need to tell potential clients who you are, what you offer and give them a reason and a way to contact you.
Once you are established and are starting to make a profit, you can spend a bit more money on your website. Perhaps have an app built. Maybe have live chat incorporated into your site, set up a blog and go ahead and enhance your site with custom made graphics, sliders, and other elements.
Make sure that it is SEO friendly
There is no point in having a beautiful website made that never ranks. If your site sits on page 2 or 3 of the search results nobody will ever see it.
A clothing or beauty retailer that does not appear in the first 3 spots in Google is not going to sell much. This is because research shows that only 21% of people who want to buy clothes or beauty products look beyond the top 3 results. So, the amount of traffic you get will be very limited if you are sitting in position 4 and lower for most search terms.
So, you need to be 100% sure that the website you have built is search engine optimized (SEO). It is very important that you discuss this with your web design team and make sure that they have this aspect of the design process in hand. To help you to do this we suggest that you read this startup SEO article.