The invention of the internet wasn’t much of a game-changer for businesses until common folks gained widespread access to it. While SEO (search engine optimization) was largely the name of the game during the 2000s, digital marketing evolved once again when smart devices were
introduced after that decade.
Now that most people have internet access wherever they go, businesses had to reinvent their marketing campaigns to accommodate this change.
As a result, developers, marketing strategists, and business mentors alike found the perfect answer to this quandary in the form of mobile apps.
How Did Apps Change Business Processes?
If you live in a place where smartphones have become the norm, it’s impossible to meet someone who has never used or even heard of mobile apps.
These days, apps have already interjected themselves in most areas of modern life.
Notice how many mundane endeavors have become more convenient, thanks to the help of your devices.
People can get to places, have food delivered, search for hotels with good locations, pay their bills, record their daily steps and calories, and many more—all because of apps.
At this point, it makes sense to penetrate the market digitally first before anything else, since that’s where you’ll find most of your audience.
In fact, many powerful business guides would suggest that even small businesses should consider creating a mobile app for their company.
It’s one thing to insist that apps are good for business, but the question is, what are the permanent positive changes that it brought? Listed below are 5 notable effects of having business apps:
1. Internal Transparency
Before apps came into the picture, businesses had to use different software or programs to complete a single stream of the workflow.
It wasn’t unusual for employees to switch among different programs just to accomplish their tasks. Thus, it was difficult for managers and employees alike to see the big picture of their work processes.
Thankfully, the apps of today are now capable of handling most, if not all, of a business’s responsibilities. Hence, their internal workings are now more transparent, which helps a lot in planning, problem-solving, and decision-making.
2. Efficient Communications
Modern apps have provided better platforms for communication among employees and managers. They have also brought businesses closer to their loyal and potential customers.
For instance, apps like Slack and Discord make it easier for companies to communicate their updates across various teams. It allows them to contact each other personally or form groups for team-specific messages.
On the customer’s side, apps like Facebook and Instagram make businesses more accessible when they have any issues.
Since most people today own at least one social media account, businesses that have invested in social media marketing can readily provide personalized customer care to those who contact them.
3. Real-Time And Location-Based Data
Many apps today are now tailored to a user’s location, thereby minimizing the time they waste in trying to look for their best options. For example, because of your GPS data, businesses nearby can now send you relevant promotions if you choose to turn on your push notifications.
This is also why ride-hailing apps have boomed in recent years. These businesses saw people’s need for the option to have definite rides when they need it.
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Overall, business apps that take the user’s location into account have become popular among many consumers who prioritize proximity and convenience.
4. Improved Brand Recognition
Small businesses primarily relied on local marketing to boost their name among potential customers.
However, as the internet became a major source of information, businesses had to find a way to fly under their audience’s radar.
Aside from a great digital marketing campaign, apps provided a reliable way for them to penetrate the local market.
If your business managed to create a functional app that has minimal issues, you’re bound to make even those who aren’t part of your target market curious.
As a result, more people will become familiar with your brand, even if they aren’t initially interested.
5. Target Market Filter
Once you’ve built better brand recognition, ultimately, only those who are truly interested in your offerings will bother installing your app.
As this instantly eliminates those who aren’t part of your target demographics, it makes it easier for you to focus on your customers and think of ways to strengthen your relationship.
Apps Are Part Of A Business’ Future Apps have paved the way for major improvements in people’s personal and professional lives. Now that humanity has managed to harness technology’s power in this manner, there’s simply no going back.
This is especially true for businesses. Aside from having workplace apps to streamline their internal workflows, companies and their clients will need mobile apps to maintain a clear line of communication with each other. Thus, any modern business that wishes to remain in their target market’s future will do better if they invested in apps.