Business owners in the Consumer Packaged Goods (CPG) industry know that standing out on the shelf is a key to success. The marketplace is full of competition and it can be difficult to make products stand out from the rest. By leveraging the following tips and tricks, you can develop a product label and design strategy that will help your product stand out and catch attention against the competition.
Tip 1: Leveraging Function Through Design
When a consumer is scanning the shelves, they should be able to immediately understand what your product does and how it can benefit them. This can be accomplished by incorporating cues into the design that allude to the product’s function. By utilizing design to show function, you can remove any guesswork for the consumer and help them understand exactly what your product does.
Tip 2: Use Bright, Eye-Catching Colors
When it comes to product design, color is king. Bright colors are more likely to catch a consumer’s eye as they’re scanning the shelves, so it’s important to incorporate them into your design. A good rule of thumb is to use two or three colors that complement each other and pop against the background of the shelf.
Tip 3: Keep the Design Simple
While you want your design to be eye-catching, you also don’t want it to be too busy or overcrowded. This will only serve to confuse consumers and when in doubt, less is more. A simple, clean design can be more effective in catching a consumer’s eye and conveying key information about a product.
Tip 4: Incorporate Negative Space
Negative space is the area of your design that is left blank – it’s the space between your design elements. Incorporating negative space into your design can help to make it more visually appealing and easy to understand. When used correctly, negative space can also be used to create visual interest and draw attention to exactly where you want it.
Tip 5: Tell A Story With Your Design
Your product’s packaging should tell a story that speaks to the consumer and resonates with them on an emotional level. This will help to create a connection with the consumer and make your product more memorable. A great way to tell a story with your design is to incorporate images and colors that evoke certain emotions. For example, if you’re selling a natural skincare product, you might want to use images of nature and calming colors to tell a story of relaxation and serenity.
Tip 6: Tell Consumers How to Use Your Product
Your product’s packaging should also include clear instructions on how to use the product. This may seem like a no-brainer, but you’d be surprised how many products fail to include this important information. If a consumer can’t figure out how to use your product, they’re likely to put it back on the shelf with confusion and choose something else. Make sure your design includes clear instructions on how to use your product, and you’ll be one step ahead of the competition.
By following these recommended simple tips, you can develop a product label and design that will make your product stand out on the shelf. With a little thought and creativity, you can create a design that will grab consumers’ attention and drive demand to buy your product.
For more information on building and executing a successful CPG brand, contact the experts at RIVIR.
