Currently, more and more of retail is moving online. Take advantage of these retail trends through using insights about how you can expand your retail brand’s digital presence.
1) Update Your Website
If your website has not received a facelift for a while, then now is the time to change all of that. Your website serves as the main platform for people to interact with your products. If it’s messy and hard to navigate, then your retail brand will struggle to reach its full potential and sell as much of your product.
When looking at your website, think of yourself as the customer. What type of buyer’s journey would you want to take? Where could calls to action on the site be clearer?
It’s an extremely popular retail trend at the moment for brands to have clean and minimalist websites with photography that lets their products shine through.
If you’re looking for inspiration to update your site, look at some of your competitors or other websites that you love to see how you could incorporate some of those same trends in your own site.
2) Build Up Your Email List
When people do arrive at your website, you need to make sure that you have a way to call them back to it, especially if they leave the site without converting and buying anything.
Consider having an “exit” pop-up appear on your site. This means that the pop-up will only show up if the customer did not buy anything and it will only appear as they are getting ready to navigate away from the site.
Be sure to keep your pop-up simple. People will feel more inclined to provide their information if you only ask them for their name and their email address. From there, don’t send them more than one email a week. You don’t want people to unsubscribe from the list.
However, be sure to send them information about deals or sales that are taking place on the site. This will continue to remind them about your brand.
3) Expand Your Social Media Accounts
A great way for retail brands to reach new potential customers is through social media. A huge retail trend is to use current customers to spread your brand’s products. Consider offering a discount to a customer that posts a picture with your product and have them tag your brand in it.
This is a low cost for your brand, but it could allow for a whole new group of people to be introduced to your brand.
This is also an effective retail trend at the moment because many customers are more inclined to purchase a product if they see a trusted friend with it, instead of a random ad about it. It is also a great way to get your current customers involved and they may feel more loyal to buy a product from you again in the future.
Follow the tips above to keep up on the latest retail trends and expand your online marketing presence!