More than 60% of the population wear T-shirts. T-shirts are supremely demanded article of clothing considering the present time fashion scenario.
T- Shirts are the ultimate lightweight, comfortable and breathable casual wear that looks trendy in every season, be it to beat the heat of summer or to wear it with a jacket during winters. T- Shirts always come in handy.
T- Shirts are the most worn article of clothing among all age groups. It’s an all-encompassing article of clothing as they are available for kids, boys and girls, teens and even adults. They came in all sizes. There is a relentless demand for T- shirt in the market. You must have seen your nearby markets and shopping malls flooded with different styles, colors and sizes of T- shirt.
The ever growing magnitude of T- shirt printing business is attributed to the launch of various attractive designs and style every now and then. It is also because people don’t think twice while purchasing them as they come at affordable prices.
Seeing the humongous demand for T-shirts among the populace, it presents a financially attractive business opportunity for those who want to invest in this business. One thing about T- shirt printing business that attracts new aspiring entrepreneurs is that it can be started with low capital budget. With all the optimistic prospects, one thing that you need to keep in mind is that since the market for T- shirt business is huge, so are the players involved in the business.
You are going to face a tough competition from your competitors. One way of tackling this challenge is to identify section of population that you can serve well then you need to do the market research to know what they prefer the most, keep yourself updated with the new trends. Keep yourself focused and enthused enough to compete with your competitors. All these factors will ensure your T- shirt business growth and success.
As you read along, I will try my best to make you understand the various aspects about how to make T- shirts at homes and how to start an online clothing business from home in India. Follow my directions step by step to get you started.
How to Start T-Shirt Printing Business
Table of Contents
Audience specific product
This is an important factor to make an impactful presence of your t- shirt business in the market. To create an impact, it is important that you keep yourself dedicated and focused toward capturing a section of customers rather than catching all. If you try to catch everyone then you will end up attracting none.
According to the section of audience, offer them the types of T- shirt that they love to wear. For example, you are catering to youngsters then offering them t- shirt with Avengers or Hulk or PubG game print will be the best or you can offer t- shirt with slogans attached like some Hindi movie dialogue or some motivating lines or something that reflects your personal trait.
Procure T-shirts and printers
It is the first step of how to start an online clothing business from home in India. When you source your plain t- shirt make sure that you receive a quality product. Quality is of paramount importance. Ensure the availability of all sizes, colors, lightweight and comforting T- shirts. It is better to offer high priced standard quality product then to offer low prices and low quality product. Procure printers for printing T-shirts
There are three types of printing techniques. Before putting the printer in use, focus on design and quality of printing.
Next thing you need to focus on is the design. While choosing designs for your t- shirts make sure that it should catch the attention of the viewer. It should carry attractive graphic designing or some popular dialogues, one- liners, comical lines that make the customer to buy it. It shouldn’t have haphazard, unsatisfying design that repel the viewer. Keep it simple yet attractive. Pay attention on the quality of design. For an inch, it should have more than 300 digital pixels for rendering a quality print.
Never forget, the first impression is the last impression. Especially when you are running online clothing business from home in India. A low quality fabric, that shrinks or tear apart or fades or the print that cracks easily repels your buyers and you will never to able to attract them again. So it is important that you offer a quality product by ensuring quality of fabric, and quality of design and proper printing technique.
First technique is Screen printing. It is a labour intensive work. It involves setting up an entire infrastructure for printing. It’s an old printing technique. It is the best cost effective technique when you need to print a simple design in large quantity. With this technique, you are not able to use multiple colors and complex design. It will involve a lot of cost.
Second technique is heat transfer printing. This technique answer the question as to how to make t- shirt at home. It is done with a plastisol transfer. The designs are printed by a professional printer on heat transfer paper. With the help of heat press machine, the design is transferred on to the t- shirt. One drawback is that it is of low quality and durability is low. But one advantage is you can print on demand. This is one of the techniques of how to make t- shirt at home.
Direct to garment technique
Third technique is direct to garment technique. It works just like a normal printer with cartridges filled with different colors. The print is directly transferred onto the garment. It provides high quality and high definition colors on to the t- shirt.
If you are wondering how to make t- shirts at home, then this is the printing technique for you.
A DTG machine is easy to operate and provides design accuracy. You can use this method on several fabrics and multiple colors. DTG ink and supply can easily be found online by reputable retailers such as EcoFreen.
Choose your market of end products
Now that you product is ready. To answer the question as to how to start an online clothing business at home in India, either you can build your own website or you can buy your products through websites like flip kart, Myntra, Amazon, etc. While running an online store, you need to keep proper track of inventory.
There are two ways in which you can maintain your inventory. First is maintaining bulk stock and second is print on demand service. By maintaining inventory in bulk, you get discounted profit on volume purchase or operation or printing discounts whereas in case of print on demand, there is very low risk involved.
This is all that you need to know about how to start an online clothing business at home in India for your T-shirt printing business.