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How to Use Targeted Advertising to Get More Customers

Startupopinions October 4, 2020

Targeted advertising is nothing but a way where you can place advertisements depending upon your demographic, that is truly dependent on the customer’s preferences or choices related to your product. Targeted advertisements are basically used through online whereas the advertisers consider other platforms as well.

Here you will find the sum of the best target advertisement examples included along with buyer’s choice that makes the ad more popular which can also be placed in the social networking platforms which may also as per the view of the individual customers.

This article will be helpful for you to get complete information related to some of the targeted advertising examples with clear information related to the source.

Table of Contents

  • Social networking ads
  • Search engine ads
  • Other Targeted Ads
  • Behavioral ads

Social networking ads

How Businesses Can Develop an Influential Social Media Presence

There are many social networking websites such as Instagram, facebook and so on. When you open these sites you will find advertisements on the right side of the page. If you simply consider Facebook you will get ads that are frequently watched by your friends. There are also some advertisements which will appear as soon as you click on the like button.

Your friends can also see what you have like giving them suggestions that you are interested to watch a particular advertisement and would suggest them to follow as well. If the number of people who click on the same ad increases then you will find all the ads related to the page on your main Facebook news feed. This is just an example for ads which is also known as engagement ad.

Search engine ads

target advertising

The search engine make use of target advertisements and will show it according to the previously browser history. If case you search for home decorations then the search engine will relate all the advertisements that fall in the category of home decorations where you will find home decoration ideas on top of the page.

It has been reported in The MSNBC article “How Facebook Steals Your Friends,” most of the search engine users are more likely to click on the targeted online advertisements 10% of the time.

Other Targeted Ads

For the convenience of the users the Houston based YouData has come up with new approach where the users are given an option to in order to view advertisements depending upon the choice of the category. Some of such categories include hotels, electronics and so on. The advertisers will then pay so as to make the individual users to watch the target advertising then advertisers will complete it with the competitive service providers.

In the year 2010 the IBM Company has come up with unique solution developing software which fetches of all the information related to a particular mobile phone and credit card to make the billboards depending upon what an individual has purchased previously. No matter what the targeted advertisements also take place in the television

Behavioral ads

There are some websites that completely target on the behavioral advertisements which means that based on purchasing as well as the browsing habits of the individual customers. If in case you are searching for mobile phones or mobile phone online then you will be shown with the list of ADS that are completely related to mobile phones. Perhaps this is one of the best ideas to draw the attention of the customers giving them whatever they want.

Finally these are some of the targeted advertising examples that will enable you to understand everything related to targeted ads. Even though there are many such type of ads these are the most common and basic ones. So by now you might have got a clear picture regarding targeted advertisements.

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