Telling Your Company’s Story Through Photo Books

There are many ways that companies can tell their stories, with some options being more creative than others.

One unique option that draws praise is to create visually stunning photo books to share with employees and customers. Finding a printer that accurately conveys your brand’s message and highlights what makes your company unique is imperative. You want to stand out with your photo book by demonstrating why you’re the best in the industry.

Why Photo Books?

Unlike photo wedding invitations, which are date specific, a photo book for business is timeless. The only indicator of time is the fashions and hairstyles featured throughout its pages. Photo books are a tangible item that can be placed on a shelf or coffee table and viewed often. They offer a pleasant surprise because of their perceived value when provided in place of other employee and customer appreciation gifts.

Things That Make Your Business Book Outstanding

Many things transform the look of your photo books. They are the Cover, Layout, and Type of Paper. Each helps tell your story one element at a time. For example, if you want something very luxe to fit your high-end business, opt for a leather cover. The layout you choose should fit your theme and complement the photos you selected to include in the book.

Cover

The type of cover selected is an essential part of the book’s outward appearance. It’s as important as the pages inside because it invites people to pick it up and look at it. There are hardcover (matte or glossy), softcover, and leather options available. Each adds to the overall look of the publication by being the reason why someone wants to view it in the first place.

Layout

The perfect combination of photos, text, and negative space make your book’s pages look outstanding. Experiment with different layouts as you drag and drop photos into the book design software. You can also pick the right layout based on its size and orientation. Portrait, landscape, and square are all choices available for you to select.

Type of Paper

The paper also contributes to the book and the story you want to share. It’s important to choose this detail carefully. The paper options available include Semi-Gloss, Pearl Finish, Premium Matte Lay Flat, and Premium Lustre Lay Flat. How the pages appear once the photos and text get printed on them depends a lot on the type of paper you’ve chosen for the book.

Organizing Your Photos to Tell Your Story

The key to creating a successful photo book on Mixbook is to determine what theme you want to focus your energy on. Once you’ve decided how to tell your company’s story, you can start organizing your photos in the best way possible. You can do it chronologically, which begins from the earliest date to the latest date that a person took the photo. Or, you can group them by department or geographic location.

Final Things to Note

A beautiful photo book is a keepsake that showcases your company and all it’s capable of doing. It gives an insider’s view into day-to-day operations and makes a great gift to give VIP customers. It differs from the content posted digitally because it’s a physical item that people can hold, pass to others, and revisit as often as they choose to.