As a personal trainer, your personal brand is everything unless you’re working through a group like Crossfit. And to be honest, most personal trainers aren’t associated with those programs or want to do more than be a Crossfit trainer. Let’s discuss the importance of personal branding in personal training before we outline how you can create and promote your personal brand.
Why Is Personal Branding Important?
This is your best marketing tool, especially when you’re in an industry like physical fitness that relies heavily on the personal connection. They can choose anyone. Why should they choose you? Personal branding is essential to stand out in a crowded field.
Personal branding is also something anyone can do, if you do it right. It lets you promote your service and show you’re in business.
Then you can’t be mistaken for yet another person posting photos of their fit body on social media. Personal branding should tie into your personality and the services you want to offer, whether it is moms getting back into shape or athletes getting into peak condition.
How Do You Create a Personal Brand?
This is going to take a lot of brainstorming and a little research. What are you offering? What do you want to be doing? What are you proud of? What makes you you, and what makes you a personal trainer?
You could start with a personal training brand tying your name and your niche together. Do your research before you create a website and business cards since you need to make sure that your name isn’t used by anyone else.
While you’re creating a personal brand, make sure it is available as a Twitter handle, website domain, business name, and social media profile.
You’ll gain extra points with potential clients if they can enter the same brand name anywhere and find you. Use the same picture of yourself and the same logo everywhere, from your professional social media accounts to your business cards.
How Do You Promote Your Personal Brand?
Create social media profiles for your business, so that it doesn’t get mixed up with your personal life. Create a website, if that’s in your budget. Post relevant content like receiving your certification as a personal trainer or videos showing people how to do workouts.
You can share a personal story if it is relevant, such as how you recovered from an injury or got back into shape after having kids. Ask your friends to like and follow your social media profile.
You also have to do marketing in the real world. Create professional business cards, and don’t be afraid to hand them out when you’re talking to others about what you do. Include links to your website social media account on the business card, though it should be just the one or two most important ones.
Put your photo and tagline on the business card as well as your contact information. People should be able to see it and use it to book an appointment.
Are you working out at the gym? Offer to help those who are struggling. Are you friends with gym owners or nutritionists? Ask them for referrals? Tell them about your new business and your brand, so they refer relevant clients.
Some of the most successful personal trainers marketing initiatives take the form of content marketing. You might write about the best jogging trails in your city and mention your experience running them with clients as a personal trainer. Rate local gyms, emergency rooms, swimming pools, and chiropractors, and mention that it is your professional opinion as a personal trainer.
Give advice for dealing with common problems local athletes face, whether it is heatstroke or running on icy roads.