With more tools available than ever before, it’s becoming increasingly difficult to decide which tools are useful, and which will waste your time. With more noise than ever before, how can you decide on the tools you need to run a successful business in 2023?
Thankfully, we’ve taken some of the guesswork out of the process and rounded up seven business tools you can’t live without. Read on to learn how these simple tools can help revolutionize your business.
#1 Google Analytics
Arguably the most useful piece in the Google toolbox, Google Analytics makes it easy to understand the data that your site is collecting. Analytics collects demographic information, traffic sources and more and organizes the data into easy to understand charts based on the specs set by the user.
Whether you’re running a startup, launching a website, or compiling information for clients like the Hook Agency – Minneapolis Web Design, Google Analytics is critical to understanding who is visiting your website and why they’re there.
A strong social media presence is part of every business’ recipe for success, and Boostgram makes it easy for you to develop a strong presence on Instagram. Most importantly, they provide advanced targeting tools, so you’re able to target the right type of consumer to follow your page.
With Instagram dominating engagement compared to other social platforms, now is the time to take advantage of the B2C benefits of Instagram for your business.
Does your business regularly deal with contracts and agreements? If so, EchoSign is truly a business tool you can’t live without.
Whenever you have documents that need signing, simply upload them to the EchoSign server. From there, you can send them to the other party for them to sign digitally, which eliminates the need for a printer, paper, or ink.
Best of all, all your contracts are stored on the EchoSign server, so you’ll be able to quickly reference them whenever you need, without digging through filing cabinets.
When it comes to email marketing and customer retention, MailChimp is in a league of their own.
Their platform is simple and easy to navigate. Even if you have no experience managing customer mailing lists or setting up effective email marketing campaigns, you’ll be able to create beautiful e-blasts using MailChimp.
Their free plan allows you to send emails and maintain a list of up to 2,000 people, which makes it ideal for small businesses that are looking to get their feet wet before committing to a paid plan.
While email marketing continues to deliver a solid ROI for most businesses, less than a quarter of businesses are properly monitoring their email campaigns. MailChimp will help ensure you aren’t left behind.
We know how critical a strong social media presence is in today’s climate, but many businesses simply don’t have the time or resources necessary to engage with and grow their social following. Hootsuite makes this easy, which is why it’s one of the business tools you can’t live without.
Hootsuite allows you to schedule posts across virtually every social platform when it’s convenient for you. That way, your social pages will still be active and full of new content, even when you’re working on other projects.
Every business would love an inside look at what’s going on within their industry, but not every business has the resources necessary to hire a full-time PR agency. That’s where Meltwater comes in.
Meltwater makes it easy for you to look up contact information for reporters who write about your industry, view mentions about your company as well as your competitors, and get a general sense of how consumers view your company.
One of the most powerful and easy to use pieces of organizational software you’ll ever use, Evernote will help you save time and stay organized, making it one of the business tools you can’t live without.
The premise is simple: log all of your important notes and info into Evernote, then use their powerful search function to find whatever you’re searching for at a moment’s notice.
Evernote is available for all your connected devices, so you’ll always have the information you need at your fingertips whether you’re at your office or on the go. Best of all, it’s available for free!