The online trading industry is growing rapidly: in 2019 the turnover increased by more than 23%. However, not all companies are developing as fast as they would like.
Most often, when you need more sales, the business is spent on advertising and launch promotions but forgets about an important element that has a significant impact on conversion – the design of the online store. 6 strategies, about which we shall tell further, will help to work out this direction and to improve cherished indicators.
1. Page Loading Speed
According to the research of Stanford, 75% of users estimate the reliability of business by appearance and working capacity of its site. For example, if your pages take longer than 4 seconds to load, you lose at least 25% of your visitors.
To attract more potential customers and take a leading position in search engines, you need to speed up your site. Help in this competent choice of CMS, code optimization, image compression, AMP connection. In the latter case, your resource will be loaded instantly and get a special icon.
The second problem that leads many online retailers to failure is the confusing interface. If users are confused in navigation, do not fill out the long forms until the end, can not find what they need, then the interface of the site needs to be reworked seriously.
Take an example from the largest online retailers. Yes, their design is often not creative, but it is convenient to buy here: important buttons where we are used to seeing them, and the order is made in a couple of clicks. Magento product options features explained how to install them.
3. Mobile optimization
This problem is being talked about year after year, but there are still many online stores that are not optimized for mobile devices. And this is given the fact that back in 2016 the majority of users on the planet began to go online with smartphones.
For the experience of visiting your resource did not cause a desire to break the device against the wall, use responsive design or create a mobile version of the site.
4. Landing pages
If you want to increase sales in 2020, create (or install) separate landing pages for all marketing campaigns that complement the ads in terms of design and content.
If a user clicks on a banner with a red bag photo, he should get to a page where this red bag can be bought. If you redirect it to the main or to the section “Bags”, the chance to close the purchase will begin to strive for zero.
The stage of registration of purchase is the most difficult in any online store. 78% of orders remain in the baskets: users are not satisfied with the conditions of delivery, tormented by doubts about the correct choice, pisses off huge forms.
To understand what stops your visitors, study their behavior and conduct A/B testing.
Try changing the wording, removing or adding more fields to fill in, even changing colors. Also use the arrows, buttons, illustrations, text size to draw visitors’ attention to important elements: the benefits of ordering is with you, warranty, special conditions.
The impressions of your customers are a key element that builds trust. Make feedback part of your website design so that it is immediately visible. Great solution – custom content: show how your product is used in real life.
To do this, you can connect photos and videos from social networks to your pages.
Design is not only a beautiful appearance but also an effective sales tool. With its help, the experience of shopping in an online store can be made thoughtful and enjoyable. You will want to come back to you – it’s a success for any business.
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