Feather flag banners are a great way to market nearly any business, but if you’re sticking the same flag outside your business day-in and day-out, it isn’t working as hard for your business as it should. People passing by will habituate to your flag and your business will disappear into the background.
If you want your feather flags to market your business to the very best of their ability, you have to get a little creative with how you use them.
Create an Eye-Catching Display Outside Your Location
There are many ways to get more customers into your store, but sometimes, the simplest solutions are the best. That’s why so many businesses spend so much time designing signage for their stores.
One feather flag is a good start, but if you really want to get the attention of people walking by, you need to add more flags to your display.
Line the sidewalk with eye-catching flags, or surround your building with flags that are designed with your business name and logo. With so many flags, everyone walking or driving by your store is sure to notice at least one!
Another tip for creating an eye-catching display is to choose flags in different shapes and sizes. A display of flags that cascade from small to large is sure to get everyone’s attention!
Switch out the Designs on Your Feather Flags Often
A feather flag that features your logo or business name is the most basic way to market your business. Having a flag with this information flapping in the wind outside your business is better than nothing, but the flag will become easy to ignore if it looks the same day-in and day-out.
Instead, switch out the designs on your feather flags often. That might mean using different colors to accompany your logo, or it could mean using flags to promote special sales. No matter what you put on your flags, if they look different often enough, people will know to come in for a closer look.
Use Them to Celebrate Special Occasions and Holidays
Marketing your business means making sure your logo and business name gets out there, but don’t forget about more indirect ways of advertising.
Holiday marketing is great for businesses of all kinds. Not only does it give you the opportunity to wish your customers a happy holiday season, it can also boost purchases.
If you’re using feather flags in your display, and it’s time to switch them out, why not replace them with flags that celebrate special holidays throughout the season? Host a 4th of July sale or wish customers Happy Holidays with a red and green flag in the winter. It’s a great excuse to change out those flags and do a little holiday marketing at the same time.
Use Them Inside Your Store or Office
Feather flags are commonly used outside, and it’s easy to see why. They look great when they are flapping in the wind! But, if you only use your flags outside, you’re missing out on some great advertising opportunities.
Do things that will maximize your productivity, but don’t forget to have a little fun decorating your store or office too! Feather flags can be used to:
- Advertise a sale inside a store
- Announce a free sponsored lunch in the office
- Decorate for a special event in an office or storefront
Most feather flags come with different base options. That way, you can easily stake them outside or use a stationary base inside.
Decorate a Trade Show Booth
Trade shows are a great way to market your business to new clients and customers, but how do you make sure people stop into your booth to see what you have to offer? Feather flags, of course!
Because they can be used indoors and out, they can be used at nearly every trade show. Use a pair of feather flags to flank the entrance of your booth, or line the outside of your booth with feather flags for a festive look. It doesn’t matter if they’re decorated with your logo or information about your business, they’re sure to gather attention.
As your business evolves, so should your advertising strategy. A single feather flag outside your front door may have worked when you first opened, but a new approach is needed if you want people to keep noticing your business. With the tips on this list, you can continue using feather flags in unique ways that will keep your advertising strategy interesting and fresh.