Turning your passion for chocolate making into a business opportunity from home is a dream for many women in India. It is already an established and successful business in countries like Switzerland, Belgium, and other similar. It is now time for Indian women to get established as entrepreneurs with their chocolate making and business skills.
Though chocolate making sounds more like a woman’s job, any person with a passion for perfect chocolate making can start as an entrepreneur.
The business scope for homemade chocolates is remarkably high. Surveys conducted in 2016 observed that Indians consume more than 228 thousand tonnes of chocolate per annum. The count clearly shows the demand for chocolate in the market, and who will not appreciate homemade chocolates over commercially produced ones?
How to Start a Home-Based Chocolate-Making Business in India?
The first thing you need to start a chocolate making business from your home is your passion for the work. If you have the passion, then these 11 tips will make your journey to entrepreneurship easier.
1. Market Research:
Similar to any business, start planning the chocolate-making business with market research. You can begin the survey in your neighborhood by understanding their demand for chocolates. Look for competitors in your area and the type of chocolates they sell.
2. Nurture your Speciality:
While starting your chocolate business, establish your speciality. A story behind your chocolate creation can be influential for selling them. Chocolate-making is a genre of business that allows you to innovate and explore unique ideas.
3. Home location:
Since you are planning a home-based business, consider the location of your house, how many shops you have in the vicinity where you can sell the chocolates, how far the main market or city is from your house, etc. Availability of food delivery services in your area might boost your business.
4. Licenses and Registration:
Even if it is a home-based business, since it involves food and hygiene, it is essential to acquire the below necessary licensure to run the business-
- FSSAI or Food Safety and Standards Authority of India license under the Licensing & Registration of Food Business Regulations 2011
- Company registration certificate for LLP or sole proprietorship
- Trade License and NOC from the Local State Authority
- Registration of your logo and trademark
- GST Certification
- IEC or Import-Export code (if you plan to obtain global exposure.
5. Purchasing equipment:
To initiate a chocolate-making business from home, the primary thing you need are high-quality ingredients to make the chocolate. Apart from the raw materials, you can start with essential equipment like utensils, refrigerators, mixing machines, etc. You will also require packaging materials like wrappers and boxes for selling the chocolates.
The chocolate-making business doesn’t require high capital investment. You can start with the bare minimum necessities and develop as you start earning profit from the business. Before starting your business, ensure you have the minimum fund for purchasing enough raw materials, necessary equipment, utensils, and packaging materials.
Selling homemade chocolates might sound easy, but there the market is very competitive. You need little promotion and selling tricks to start the business. Some of the standard options for selling your chocolates are-
- Local retail stores
- Online platforms
- Home visits in your neighbourhood
- Local chocolate wholesalers
- Social media promotion
The best way to improve demand is to offer some chocolates for free as a test sample, note the feedback and improve your chocolates.
8. Preserve your Secret:
Every chocolate-maker has a secret recipe that adds uniqueness to their homemade chocolates. It is advisable to protect the secret formula and never share it with anyone.
9. Product Marketing:
Chocolates are already in demand worldwide, and the competition is also high. The key to successful marketing is innovation here. Think of innovative ways of decorating your chocolate, take pictures of those candies, and display them over leaflets, social media platforms, or local newspapers. Share those appealing pictures rigorously such that it grabs your customers’ attention. To promote your chocolates better, add offers that increase curiosity. You can also seek help from your family members and friends for business promotion.
10. Product line Creation:
When you make chocolates at home, don’t just make one type of chocolate. Create a product line. Diversity in offerings intrigues people to try something new from the choices. Option of different flavors often triggers the sale.
Making chocolates is never enough to run a business successfully. You need to obtain packaging materials like high-quality wrappers, candy boxes, etc., for your chocolates. We suggest choosing supplies that don’t perish.
Final thoughts on Establishing a Chocolate-Making Business from Home
Chocolate making business in India is up-and-coming if you offer high-quality products. An efficient chocolate maker should be able to maintain a profit margin of 7%-15% after selling homemade chocolates in the local market. The profit margin can further hike depending on how much you spread your business.