Fun Fact: the Kardashians’ sticker collection, Kimoji, earned her more than a million dollars per minute and was downloaded more than 9 000 times per second on its first day!
Fun Fact 2: On Facebook Messenger alone, users send more than 380 million stickers each day
Every famous app has rolled out stickers, be it WhatsApp or iMessage. Many brands and celebrities also realize the value and launch their own range.
Stickers have entrenched themselves as one of the most potent means of online communication.
A picture is a thousand words, and this applies to stickers.
The numbers are convincing and show that stickers are here to stay
Let’s take a look at stickers together.
What is a Digital Sticker?
A sticker is a graphic illustration that communicates ideas, sentences, or phrases.
They are convenient and fun ways of communicating online by choosing an image to convey your emotions rather than typing out text lines. Remember that most text typing is done on tiny cell phones with small screens, which makes selecting a sticker so much quicker.
In today’s world of instant everything, people choose to quickly grab a sticker and insert it into their text as it’s so much quicker, requires less thought, adds a sense of fun and colour to a message and can be pretty, quirky and witty,
Why do People Use Stickers?
Convenience is the biggest driver of sticker use. It is far easier to choose a readily available image than to type lines of text to convey the same mood or express an idea.
When you choose a sticker, you convey an aspect of your personality. Sticker use tells people who you are, what you like, evidences your influences, your likes and dislikes.
Colour and graphics enhance communication online. It is a well-known fact that people relate better to images than text.
Stickers are a great way to initiate new online friendships and acquaintances in a low-risk manner.
Guerilla marketing has adopted widespread use of stickers. It is perceived as friendly and informal and draws the potential customer into an informal and friendly relationship.
Stickers make people feel appreciated.
Can You Design Your Own Stickers?
Yes, yes and yes again.
You can access a fantastic sticker maker online and design your own customized, personality brimming stickers which say so much about you.
Best of all, it is entirely free.
You can enhance your design by incorporating stickers that you design and are perfect for your use.
Highly personalized and professional stickers which convey the message you need.
No prior graphic skills are required to produce your own high-quality colourful images. There are many templates you can choose from to short-cut design time.
A Final Word
Stickers are the rage and are here to stay.
36% of millennials ages 18 to 34 use “visual expressions” such as emojis, GIFs and stickers. These millennials say that visuals better communicate their thoughts and feelings than words.
The millennials constitute the future. Failing to cater for their needs would not be savvy.
Incorporate stickers and design your own and stay relevant and ahead of the market.
