As a start-up business, it can be difficult to find your break in the industry, particularly if it is already a saturated market. However, by implementing a detailed strategy and prioritising it in the early stages you can gain a large amount of traffic as a result and begin to expand your business. Whether you are using a web design service or an SEO agency, we have a list of reasons why you should prioritise this in the early stage.
Ranking Against Competitors
One of the biggest reasons that a start-up business should prioritize their online presence is in order to rank against competitors. This is vital for a start-up as this is the perfect way to rank with some of the best in your chosen sector. This is highly beneficial for a start-up as you can then begin to gain conversions from this organic traffic and begin to grow the business. Though it may take time to reach position one, a content gap and keyword gap analysis will help you to target specific keywords that your competitors may not be.
Positive Brand Image
In the beginning stages of setting up your business, every review and comment counts towards a positive brand image and making sure your online presence is constantly measured is crucial. Whether this is replying promptly to comments on social media posts, or encouraging your customers to leave a review, this can all help to build a positive brand image. If done properly, this can then lead to an increase in new customers as well as a number of returning customers using your service or buying your products.
Reaching Larger Audiences
A well-built online presence is a perfect way to reach larger audiences as many potential customers do not look past page one of Google. Therefore, reaching either position one or position zero is crucial to ensure that you are reaching your chosen target audience and competing with industry leaders. There are a number of ways you can go about achieving this such as optimised content and videos, however, optimising for specific keywords is vital as this will tailor to Googles algorithm and see specific content ranking much higher than content that has not been optimised.
The Digital Era
As the digital era continues, there are plenty of technological advancements that can make ranking on Google significantly harder. With the voice search revolution on the horizon and Googles algorithm changes becoming more regular boosting your online presence to be the best in your sector is becoming harder and harder, though not impossible. With SEO techniques and a successful social media campaign, you can begin to boost your brand and encourage new customers to visit not only your new website but also social media platforms and take the time to enquire and purchase your product or services online.
Whether you are looking to completely redesign your brand and your online presence, or you are looking to make just a few simple changes, your start-up business can definitely benefit from prioritising the online presence in the early stages. Where will you start?
