In this age of the internet and digitalization, establishing your brand’s presence on social media networks is crucial. Social media networks help you reach a global audience and market your product or service on a larger scale. One of the most popular social media networks today is Instagram, with over 500 active million users. This makes it an excellent marketing platform to reach the masses and target potential customers from around the globe.
Instagram marketing has become one of the social media’s most popular promotion strategies. Around 71% of Instagram users are young and under the age of 35. Businesses can easily market their product through compelling visuals based on ongoing trends and by curating engaging content. Any brick-and-mortar can grow its business through Instagram today and establish a full-fledged brand. Here are some tips to help you establish and grow your brand on Instagram:
- Use Instagram Stories
Instagram posts alone are not enough to establish your brand on this network and keep your audience engaged. Instagram stories have been gaining more popularity as they help people to stay more connected to their friends and the brands they follow. Instagram stories disappear after 24 hours and create a sense of urgency that compels people to check their accounts more often. Instagram stories encourage the user to stay at the top of the page throughout the day.
You can use Instagram stories to provide updates about your brand to your following, including upcoming discounts, offers, or the launch of new collections or features. We recommend creating content for your stories by shooting behind-the-scenes of the office and packaging process to add a human element to your brand. You can also use trending filters or challenges on Instagram stories to portray your brand as relevant and up-to-date.
- Use Relevant Hashtags
Using hashtags on Instagram helps you generate organic reach and reach a wider audience. People tend to search for relevant businesses on Instagram through hashtags and keywords to find your page and post. Use several different tags with your posts, and try utilizing the comment section for them to avoid making your captions from looking cluttered. You can use tools for generating hashtags online, which can help you find relevant tags according to your entered keywords and help you improve your engagement on Instagram.
- Increase Followers
If you want to improve the credibility of your social media presence, one of the best ways to go about it is to increase your following. More active followers with high engagement rates will send an impression of a credible and trustworthy brand and encourage visitors to check your content.
You can start improving your followers by following other local brands in your industry, non-profit organizations, public figures, and media outlets. These will help you grow your influence and increase your brand awareness in your locality alongside gaining follow-backs. We advise you to join any groups in your locality which give out shout-outs to local businesses to improve your following. You can also buy Instagram followers online and instantly increase your follower count. Just make sure you’re purchasing active, real followers instead of bots and scams.
- Collaborate With Local Brands and Companies
Instagram has features that allow you to combine posts with other businesses. This is a simple yet effective way of improving your brand visibility and helping your page grow. You can collaborate with other companies, like your vendors, partners, and competitors, by tagging them or using the combined post feature. This will ensure a win-win situation for both companies and help you grow your audience by tapping into each other’s followers.
- Use Influencer Marketing
If you have a generous marketing budget, we recommend working with local influencers who have a significant following on Instagram in your industry. These followers or bloggers can review your product or service and encourage their followers to visit your store. This will help you expand your reach to new audiences and reap the benefits of word-of-mouth marketing. Conduct extensive research on influencers in your locality and reach out to those already working in your industry to avoid wasting time or resources.
Your social media presence, especially on Instagram, can help you grow your business exponentially. Instagram can help you improve your brand awareness and reach a global market. It is essential to keep your followers engaged on your Instagram through frequent posting and using Instagram stories for any announcements.
We advise you to focus on improving your following on Instagram by collaborating with similar brands or vendors or buying Instagram followers online. It is also vital to use hashtags and link any other social media accounts of your business on your Instagram account, to improve the frequency of posts and establish a brand image. Investing in influencer marketing can also help enhance your business’s credibility and compel the target audience to make a purchase.