A successful marketing strategy can boost sales, increase revenue, and help your business get off the ground. Seasonal offers are an integral part of most marketing strategies and can achieve much more than just a boost in sales. You can improve customer loyalty, brand awareness and cash flow.
A seasonal discount is a special offer linked to a key event or holiday. Businesses usually build a seasonal promotion around recognized holidays like Christmas, annual events like back-to-school season and non-traditional holidays like a national coffee day. Your location and culture determine recognized holidays and annual events.
You can also organize promotions around non-traditional holidays that align with your brand values and industry. For example, a beauty business selling manicure sets may push a promotion on national manicure and pedicure day.
Here are a few ways season offers can benefit your business.
Promote New Product lines
It can be difficult to find innovative ways to promote new product lines, especially if you frequently release new models. Season promotions can drive sales for new products by naming them ‘seasonal must-haves’. You can use seasonal offers to launch products and grab the attention of your customer base.
Engage customers over the short and long term
For some people, season holidays can trigger feelings of stress and anxiety. Customers want an easy shopping experience at home – instead of a stressful trip to a busy Christmas shopping mall. Seasonal holidays are the perfect time to attract new customers with discounts and exclusive membership packages. You can continue to engage with your new customer base through email marketing and discounts throughout the year. Turn your short-term customers into long-term loyal members throughout the year.
Flash sales can build a buzz and excitement around your brand. A flash sale refers to a short-term discount or promotion that typically lasts for a few days or hours. It encourages customers to stop what they are doing and purchase a product immediately before the sale ends. If you are left with excess inventory after a seasonal holiday, use a flash sale as a final sales push. You can market your flash sale through email, social media, banners on the website, and much more. Create a buzz around the sale and shift your season-specific inventory before the holiday is over.
Seasonal offers are a brilliant way to pump up your marketing strategy and increase revenue.