In this digital age, more businesses have moved to the online space. With this, customer engagement and visibility are important to your growth. As a small business owner, the best ways to go about scaling the online space are using Search Engine Optimization (SEO) and Paid Advertising. But which is the best and why? Read on to see!
Get Professional Assistance
Each of the strategies comes with a set of strengths and weaknesses. For this reason, finding your balance between the two strategies will ensure you get quick results sustain your growth over time. If unsure on what to start with, contact professionals such as Eskimoz Agency for assistance. They are experts in the two strategies and will assist you make informed decisions.
How SEO Works
SEO involves optimising your website content to enhance visibility in organic search results. The biggest advantage of SEO is that it is sustainable. On the flip side, it may take some time to realize tangible results.
SEO is Sustainable and Organic
Research shows that clients are more likely to trust a website in organic search results than paid advertisements. When you constantly upload quality content and having a properly structured website, SEO becomes a profitable investment for your start-up.
Even though the initial investment for SEO will be pricey, it is worthwhile as it reduces your reliance on paid advertisements. With more customers trusting your website and brand, your start-up can easily take off.
How Paid Advertising Works
As the name suggests, paid advertising places ads on social media platforms for the targeted audience. As a start-up, you will be paid and get instant gratification with platforms such as Google Ads.
Since they are directed to your target audience, the returns are usually quick but not sustainable. If you are looking to quickly drive traffic for an upcoming event, it is your most suitable option.
Paid Advertising Gets You What You Pay For
Paid advertisements run on a PPC (pay-per-click) model. You will only be paying when someone clicks the placed ads. Nevertheless, if your paid ads are not well-optimised, the business might spend more than you budgeted for.
The downside for paid advertisements is that ad space is usually very competitive. This is because using popular keywords can increase the cost of the clicks. All this brings the price higher for small businesses.
Find Your Balance
The dilemma between paid advertising and SEO has never been about picking one. As a small business owner, you must strike a balance between both depending on your goals and available resources.
For this to work, start by defining your marketing goals. If your business is looking for immediate results paid advertisement may be your best option. On the other hand, if you want long-term goals, consider SEO strategies.
Additionally, the budget available determines the strategy you select. As mentioned, paid advertisement gives quick results and is often pricey if poorly managed. Conversely, SEO requires quite an upfront investment but will be worthwhile in the long run.
As you can see, each option has its benefits and drawbacks. As such, there is no one-size-fits-all answer to a start-up’s strategy. For instance, if you are looking for speedy results, you will select an option different from the one that wants steadiness. Remember that it is not about choosing one over the other; it is all about finding the perfect balance to align with your start-up’s objectives.