It’s no secret that no business can run without sales and start-ups – making that all-important sale isn’t always easy, and setting off on the right foot with the right techniques can make or break for any company. From telemarketing to social media-based customer service, here’s how your start-up could begin to boost sales in the coming months.
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Sort, Nurture And Rank Your Leads
Not every lead that you have will turn into a conversion and the trick to giving the right attention to those that are likely to and nurturing each one accordingly. A Customer Relationship Management system (CRM) can help you keep track of key information about a lead, including their details, notes on conversations, where they are in the sales funnel and how likely they are to buy. Without this kind of system, it can be difficult to keep track potential customers that are likely to become actual customers and easy to miss prime moments to push the sale further.
Pick The Right Marketing Channels
There are countless marketing channels that you can choose for your business, and the trick is to choose the right one not only for your business, but for your audience. Younger audiences, for example, are more likely to respond well to online marketing, whether through emails, social media or chatbots. Whilst telemarketing is still popular for B2B sales, or for professional services – some of the most popular marketing techniques include:
Telemarketing has often be called ‘cold calling’, but it is still one of the most invaluable marketing channels around, providing it’s done in the right way. You need to sell yourself, as well as your business so that the recipient of the call doesn’t hang up before you can begin to sell the product. For this reason, you should invest time into training up sales teams to dedicate themselves to the cause.
Chatbots are a relatively new way of providing customer service to potential and existing customers without the need for dedicated resources straight away. With the use of AI on a live chat system, customers can be directed more effectively to where they need to be, whether that’s direct contact with your business or different pages within your website.
More and more consumers are putting their focus on social media and so there’s no better time to start investing resources into advertising and marketing on social media. Paid advertising can give you access to more targeted campaigns, capturing the right audiences for the products or services you want to capture. Similarly, opening up chat on social media as a form of contact can give your customers faster access to the answers they need – in fact, 54% of customers actually prefer social media messaging over phone or email.
While this is by no mean a comprehensive list of marketing channels, they do offer free and effective results or start-up businesses looking to kickstart their sales. From organising your leads and ranking them accordingly, to investing a bit of time into telemarketing, social media marketing and more, any start-up business can give themselves the boost in sales that they need.